sneakers-maker puma tracks its carbon footprint
To find the answer, Jochem Zeitz, chairman of sports apparel giant Puma, helped develop an environmental profit and loss account, namely EP & L, a balance sheet, the dollar figure is allocated to the environmental costs caused by each step of the manufacturing process of transforming rubber, cotton, and the brand\'s iconic football shoes, sportswear and jerseys are made of leather and other materials.
While Puma was unable to break through the environmental costs of making a pair of shoes or other personal products, the label set the estimated cost of its overall environmental impact at 0. 145 billion euros in 2010 ($185 million).
Puma sells products in more than 120 countries around the world, with more than 11,000 employees and more than 3 billion euros ($3. 7 billion)
According to the company\'s website, combined sales last year exceeded half of footwear sales.
\"I realized that attaching importance to natural capital and nature is something that gets traction and something that scientists are starting to figure out how to do. . .
On the sidelines of the UN Earth Summit in Rio, Zitz said: \"I think \'why not apply this to the business environment. \'\".
\"I was surprised that no one had done it before.
\"Zeitz does not rule out the monetary value of being able to include environmental damage caused by a pair of sneakers on the product label in the future.
\"I think consumers are starting to be interested in this kind of thing,\" he said . \".
Has been relegated to the edge for a long time, planning to put dollar numbers in life --
In recent years, the sustainable function of the ecosystem has been popularized, and this \"green accounting\" project is very popular in the United States. N.
The Rio 20 conference on sustainable development ended on Friday.
Supporters hope that the allocation of monetary value to resources will help prevent unfettered development.
Such initiatives, they say, can help governments and businesses reduce the possibility of harming natural assets and environmental systems that make the planet suitable for living, which may help avoid massive environmental crashes predicted by many scientists.
For example: PricewaterhouseCooper, a recent study for the Malaysian government that is considering leveling mangrove forests to build a tourist resort.
Taking into account the key role of mangroves in protecting the coastline from devastating storms and tidal shocks, and the position of mangroves as incubators for a large number of aquatic organisms, the team estimates that forests are worth $30 million per year to society.
Malcolm Preston, who leads the PricewaterhouseCooper team, said the hotel was not built.
As far as Puma is concerned, sportswear manufacturers are paired with PricewaterhouseCooper for all aspects of Puma\'s environmental degradation, from the use of land and water, to the generation of pollution and waste, and the generation of greenhouse gases.
The teams of Puma and consulting companies track the supply chain as much as possible, tracing each raw material back to the country of origin and even the region.
The team then looked up academic research and analyzed the environmental costs of producing 1 kg leather, cotton or rubber in a specific place.
They later consulted other studies by environmental scientists that specify a dollar for those intangible but very real environmental costs.
For example, Preston said that the team evaluated a ton of carbon dioxide at a price of 66 euros per ton, and he led the team to get 2010 Puma accounts, this is the first and only EP & L released by sportswear.
\"Is it accurate for the dollar? Absolutely not.
But it gives you a reference point, \"admitted Preston.
\"The intrinsic value of air, land and water to society is unprecedented because these things are considered free.
Still, Preston admits the numbers are purely theoretical.
When calculating the profits of the company, they are not counted, and Puma does not need to pay these amounts to make up for the losses they have caused.
\"No one is suggesting that you pay for environmental degradation,\" Preston said . \".
\"You\'re trying to give it value so you can understand what\'s going on and incorporate it into your decision --making.
Zeitz says a clear breakdown of where and how Puma\'s pollution is located will help the company clean up its behavior.
EP & L shows that raw materials account for the largest share of the brand\'s total impact on the environment: production of water
Cotton, rubber and land
The balance sheet found that devouring leather alone was 57% behind the company\'s total impact.
Possible changes to improve these figures include water diversion
Dense raw materials from drought County to Rainier County or find a way to re-produce
Use scrap and other left
Zietz said that it is usually possible to throw away the takeover.
However, changes are difficult to implement because of the gap between the company and it
It is sometimes an opaque supplier that usually offers hundreds or even thousands of different brands.
By 2015, Zeitz said, the company\'s goal is to obtain 50% of raw materials from suppliers that meet sustainability standards, and he was also appointed chief sustainability officer for the Puma parent company, the high-end PPR group.
However, not everyone is eager to see the wide application of \"green accounting.
\"As you can imagine, there are a lot of industrialists who don\'t want this approach,\" Preston said . \".
\"Their number is mind --boggling.